The key issues are consumption pattern mismatches for end users who prefer e-mail (and e-mail digests as discussed below) as their notification channel, as well as a much wider platform need for enterprises whose content aggregation needs point beyond just RSS to the burgeoning market of business intelligence (and the need to aggregate a much wider set of information than is available in RSS).

– From the January 2008 E-mail I sent —

“Forrester expects 2008 to be a banner year for RSS and specifically enterprise RSS,” says Young, concluding that many of the companies that discovered utility in blogs and wikis last year will realize that RSS is necessary to push that content to users.”

–> I dont see it happening. Our customers prefer the e-mail digest for 95% of their users. There is a 5% slice that needs instant notification on very specific content events, and they get it via RSS or our e-mail notifier – and they prefer the e-mail notifier approach.

–> I think RSS has other roles in the area of assimilating data for text mining, perhaps. Another case is the unified portal approach, sort of like at our NHS case study where they use Newsgator server, but don’t really emphasize it on the client side. (http://traction.tractionsoftware.com/traction/permalink/Public1205)

–> In terms of the enterprise wiki/blog market, we are witnessing unprecendented growth against our 5 year history in this market. Its wiki prime time.

I tell all of my clients, until you’re set up to listen effectively, you’re not set up to blog. I’d go out on another limb and make a positive prediction for RSS, but ask the evangelists to add that message to their quiver.