I’m All For Marketing, But This Twitter Stuff . . .
The other day I was perusing former colleague Pete Kim’s master list of social media marketing examples and noticed that the Detroit Pistons was listed as a Twitter user. Naturally, as a Pistons fan, I had to find out what was up, so I clicked in and what did I find? Why an “official” Twitter feed pushing box scores, game highlights, promotions and other run of the mill fare. I kept poking through and ran into this tweet:
Hmmm . . . Well either one of two things is happening here. Either the Piston’s marketing department has gone off the deep end — remember this is the team who’s most far reaching recent national news was the Malice at the Palace — or Warren Skukernek, the guy who added it to the list, got taken for a ride. Considering a search of the Pistons site for “twitter” returns no results I have to believe this is less than official.
That said, it begs the question, with this much trash out there why would any actual brand even bother? Other than because you read the Comcast Cares case study and set up your own, of course.
