Comments on: The Social Technographics Of Business Buyers http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/ G. Oliver Young's blog about business strategy and technology. Sat, 31 Oct 2009 14:04:17 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Social Media Insights With A Forrester B2B Marketing Guru « Tech Marketing Blog http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-3847 Social Media Insights With A Forrester B2B Marketing Guru « Tech Marketing Blog Mon, 13 Jul 2009 16:50:46 +0000 http://blog.strategicheading.com/?p=420#comment-3847 [...] came across a Laura Ramos interview. Laura co-authored  Forrester’s groundbreaking study, with G. Oliver Young, of how business technology buyers use social media. In this interview, she shares her insights [...] [...] came across a Laura Ramos interview. Laura co-authored  Forrester’s groundbreaking study, with G. Oliver Young, of how business technology buyers use social media. In this interview, she shares her insights [...]

]]> By: Sharing Social Media Insights With Business.com « B2B Marketing POSTs by Laura Ramos http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-2712 Sharing Social Media Insights With Business.com « B2B Marketing POSTs by Laura Ramos Mon, 08 Jun 2009 13:45:56 +0000 http://blog.strategicheading.com/?p=420#comment-2712 [...] B2B social media opportunity and found Forrester’s groundbreaking study, that I authored with G. Oliver Young, of how business technology buyers use social media. He thought it was a wake-up call for B2B [...] [...] B2B social media opportunity and found Forrester’s groundbreaking study, that I authored with G. Oliver Young, of how business technology buyers use social media. He thought it was a wake-up call for B2B [...]

]]> By: New: Social Buyer Profiles and Groundswell Nomiations for B2B « B2B Marketing POSTs by Laura Ramos http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-2587 New: Social Buyer Profiles and Groundswell Nomiations for B2B « B2B Marketing POSTs by Laura Ramos Sat, 30 May 2009 23:15:50 +0000 http://blog.strategicheading.com/?p=420#comment-2587 [...] their experiences, accomplishments, and disappointments to a global audience. Earlier this year, Oliver Young and I published Forrester’s first research describing the social behavior of technology [...] [...] their experiences, accomplishments, and disappointments to a global audience. Earlier this year, Oliver Young and I published Forrester’s first research describing the social behavior of technology [...]

]]> By: Steve Poppe http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-2538 Steve Poppe Tue, 10 Mar 2009 17:45:21 +0000 http://blog.strategicheading.com/?p=420#comment-2538 Hey Oliver, I have seen the slide with the ladder and understand it, but for me Creators and Critics are simply two flavors of Poster. And Collectors, Joiners and Spectators are all Pasters -- pasting code, copying other people's content, forwarding to friends, etc. My point is, and I don't mean to belittle Josh and Charlene's work, that Posters are a critical marketing target, and Pasters secondary. I'm a simple man. And marketing -- especially today -- needs to be made more simple, not more complex. (PS. I once sat in an AT&T presentation that included 28 business segments for corporate business telecomm services.) Hey Oliver, I have seen the slide with the ladder and understand it, but for me Creators and Critics are simply two flavors of Poster. And Collectors, Joiners and Spectators are all Pasters — pasting code, copying other people's content, forwarding to friends, etc. My point is, and I don't mean to belittle Josh and Charlene's work, that Posters are a critical marketing target, and Pasters secondary. I'm a simple man. And marketing — especially today — needs to be made more simple, not more complex. (PS. I once sat in an AT&T presentation that included 28 business segments for corporate business telecomm services.)

]]> By: Steve Poppe http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-2128 Steve Poppe Tue, 10 Mar 2009 17:45:21 +0000 http://blog.strategicheading.com/?p=420#comment-2128 Hey Oliver, I have seen the slide with the ladder and understand it, but for me Creators and Critics are simply two flavors of Poster. And Collectors, Joiners and Spectators are all Pasters -- pasting code, copying other people's content, forwarding to friends, etc. My point is, and I don't mean to belittle Josh and Charlene's work, that Posters are a critical marketing target, and Pasters secondary. I'm a simple man. And marketing -- especially today -- needs to be made more simple, not more complex. (PS. I once sat in an AT&T presentation that included 28 business segments for corporate business telecomm services.) Hey Oliver, I have seen the slide with the ladder and understand it, but for me Creators and Critics are simply two flavors of Poster. And Collectors, Joiners and Spectators are all Pasters — pasting code, copying other people's content, forwarding to friends, etc. My point is, and I don't mean to belittle Josh and Charlene's work, that Posters are a critical marketing target, and Pasters secondary. I'm a simple man. And marketing — especially today — needs to be made more simple, not more complex. (PS. I once sat in an AT&T presentation that included 28 business segments for corporate business telecomm services.)

]]> By: Steve Poppe http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-827 Steve Poppe Tue, 10 Mar 2009 17:45:21 +0000 http://blog.strategicheading.com/?p=420#comment-827 Hey Oliver, I have seen the slide with the ladder and understand it, but for me Creators and Critics are simply two flavors of Poster. And Collectors, Joiners and Spectators are all Pasters -- pasting code, copying other people's content, forwarding to friends, etc. My point is, and I don't mean to belittle Josh and Charlene's work, that Posters are a critical marketing target, and Pasters secondary. I'm a simple man. And marketing -- especially today -- needs to be made more simple, not more complex. (PS. I once sat in an AT&T presentation that included 28 business segments for corporate business telecomm services.) Hey Oliver, I have seen the slide with the ladder and understand it, but for me Creators and Critics are simply two flavors of Poster. And Collectors, Joiners and Spectators are all Pasters — pasting code, copying other people's content, forwarding to friends, etc. My point is, and I don't mean to belittle Josh and Charlene's work, that Posters are a critical marketing target, and Pasters secondary. I'm a simple man. And marketing — especially today — needs to be made more simple, not more complex. (PS. I once sat in an AT&T presentation that included 28 business segments for corporate business telecomm services.)

]]> By: Steve Poppe http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-2616 Steve Poppe Tue, 10 Mar 2009 17:45:21 +0000 http://blog.strategicheading.com/?p=420#comment-2616 Hey Oliver, I have seen the slide with the ladder and understand it, but for me Creators and Critics are simply two flavors of Poster. And Collectors, Joiners and Spectators are all Pasters -- pasting code, copying other people's content, forwarding to friends, etc. My point is, and I don't mean to belittle Josh and Charlene's work, that Posters are a critical marketing target, and Pasters secondary. I'm a simple man. And marketing -- especially today -- needs to be made more simple, not more complex. (PS. I once sat in an AT&T presentation that included 28 business segments for corporate business telecomm services.) Hey Oliver, I have seen the slide with the ladder and understand it, but for me Creators and Critics are simply two flavors of Poster. And Collectors, Joiners and Spectators are all Pasters — pasting code, copying other people's content, forwarding to friends, etc. My point is, and I don't mean to belittle Josh and Charlene's work, that Posters are a critical marketing target, and Pasters secondary. I'm a simple man. And marketing — especially today — needs to be made more simple, not more complex. (PS. I once sat in an AT&T presentation that included 28 business segments for corporate business telecomm services.)

]]> By: Data: B2B Buyers and Technology Decision Makers use Social Technologies http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-782 Data: B2B Buyers and Technology Decision Makers use Social Technologies Wed, 25 Feb 2009 16:01:29 +0000 http://blog.strategicheading.com/?p=420#comment-782 [...] information on the B2B side, technology buyers and folks often within the enterprise lead by Oliver Young, and Laura Ramos (read their [...] [...] information on the B2B side, technology buyers and folks often within the enterprise lead by Oliver Young, and Laura Ramos (read their [...]

]]> By: Oliver Young http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-2537 Oliver Young Mon, 23 Feb 2009 14:13:28 +0000 http://blog.strategicheading.com/?p=420#comment-2537 Hey Steve, I can understand the temptation to reduce a social media segmentation down to just two categories (3 if you include inactives) but in practice we find that there are significant differences between them. Not everyone who is a critic is also a joiner, and so on.<br><br>If you'd like to understand how the categories are defined check out slide 8 from this presentation: <a href="http://www.forrester.com/Groundswell/ladder.html" rel="nofollow">http://www.forrester.com/Groundswell/ladder.html</a> Hey Steve, I can understand the temptation to reduce a social media segmentation down to just two categories (3 if you include inactives) but in practice we find that there are significant differences between them. Not everyone who is a critic is also a joiner, and so on.

If you'd like to understand how the categories are defined check out slide 8 from this presentation: http://www.forrester.com/Groundswell/ladder.html

]]> By: Oliver Young http://blog.strategicheading.com/2009/02/23/the-social-technographics-of-business-buyers/comment-page-1/#comment-2127 Oliver Young Mon, 23 Feb 2009 14:13:28 +0000 http://blog.strategicheading.com/?p=420#comment-2127 Hey Steve, I can understand the temptation to reduce a social media segmentation down to just two categories (3 if you include inactives) but in practice we find that there are significant differences between them. Not everyone who is a critic is also a joiner, and so on.<br><br>If you'd like to understand how the categories are defined check out slide 8 from this presentation: <a href="http://www.forrester.com/Groundswell/ladder.html" rel="nofollow">http://www.forrester.com/Groundswell/ladder.html</a> Hey Steve, I can understand the temptation to reduce a social media segmentation down to just two categories (3 if you include inactives) but in practice we find that there are significant differences between them. Not everyone who is a critic is also a joiner, and so on.

If you'd like to understand how the categories are defined check out slide 8 from this presentation: http://www.forrester.com/Groundswell/ladder.html

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