When Bad Design Happens To Good Companies: StubHub Edition

Now that hockey and basketball have officially closed up shop I’m starting to tune back into baseball and have been pleased to find my Tigers in first place — in the worst division in baseball, but hey, I’ll take it. Its been quite a few years since I have lived in Detroit, so when the Tigers are in town I try to get to as many games as I can. When they aren’t I spend my time going to Giants and A’s games mostly when the weather is nice, a couple of top shelf pitchers are going, or I just need a baseball fix.

Tonight I’m going to see Randy Johnson. I’ve never had the opportunity to see The Big Unit in person and I am looking forward to catching one of the games best pitchers before he retires — even if he’s not quite as intimidating as he used to be. So, as per usual I went over to StubHub to find tickets. Now, in my view, StubHub is the best place to find tickets for the simple fact that it has an interactive map of what tickets are available (why Ticketmaster can’t seem to figure out this technology is beyond me). So, in just a few minutes I found tickets and was ready to roll.

So I clicked “purchase” and logged in. What did I find next in my purchase process, why the screen shot below (you may need to click in to see exactly what has gone wrong).

Stub Hub ForeSee Popup 6-16-09

Now, I am a big fan of site analytics. Anything you can do to get a better understanding of how your website is working or how satisfied your users are is worth the effort. But I have to question placing the popup one-third of the way through my purchase! Now I know, the ForeSee popup is random, but come on guys, how hard is it to hold the survey until after I’ve completed what I actually came to the site to do. My guess is if you can hold on just a few more clicks you’ll get a considerably more response.

  • TomGrantAtForrester
    So that explains the general disinterest in the Stanley Cup, or anything hockey-related. It's those damn pop-ups when ordering Red Wings tickets!
  • Katie Smillie
    While I enjoyed the stunning photo of Randy Johnson, I was anticipating that you had linked to the video of the unfortunate seagull incident.
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