Using Gogo Wifi At 38,000 Feet
One of the major knocks on SaaS (and Web based apps in general) is what happens when you have no connectivity. As an analyst I travel a fair deal and many of my most productive hours are spent sitting on a plane responding to email, writing reports, and catching up on all the research I should be reading but often don’t have time for. What I can’t do: file my expense reports, close my CRM records, or complete my end-of-quarter evaluations. All of these apps are delivered to me online.
All things considered this has never been that big of a deal for me. But it hasn’t stopped SaaS critics from knocking these apps as insufficient. Not surprisingly there have been two ways to handle such concerns. First — the route taken by Etelos, Zoho (via GoogleGears), and others — is building apps that have the ability to go offline and then sync back up on re-connectivity. This works quite well with Outlook and my mail file, but frankly gets pretty complicated when we start talking about collaborative applications like spreadsheets, powerpoint decks, or Word documents, all of which are leading candidates for SaaS delivery. The second tactic — the route that Google seems to be taking, despite GoogleGears — is to wait it out; connectivity will eventually catch up to the apps.
Right now I have to give a big vote for the latter tactic. As I write I’m somewhere over Pennsylvania on an American Airlines flight from JFK to SFO. I’m on my way home from Thanksgiving and using Gogo, the Aircell offering available now on select AA routes. Though I couldn’t use iPass — the single best application Forrester provides us — sign up for Gogo was fast and efficient. I even had a brief chat conversation with a customer service rep to get things squared away. The connectivity is fantastic and, if I were to be honest, better than I’ve had the last week in Connecticut (thank you Stamford Sheraton). With one easy transaction one of the last places I get stuck without connectivity is gone — at least when I fly from JFO to SFO. Best of all Hulu is working like a champ. Now I just have to get those damned expense reports filed . . . as soon as I’m done with this episode of It’s Always Sunny In Philadelphia.
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