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	<title>Strategic heading by G. Oliver Young &#187; Jive</title>
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	<description>G. Oliver Young's blog about business strategy and technology.</description>
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		<title>You&#8217;re Like The 10th Person At Jive I Know On A First Name Basis</title>
		<link>http://blog.strategicheading.com/2009/10/28/youre-like-the-10th-person-at-jive-i-know-on-a-first-name-basis/</link>
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		<pubDate>Wed, 28 Oct 2009 23:28:30 +0000</pubDate>
		<dc:creator>Oliver</dc:creator>
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		<description><![CDATA[Today is the second day of JiveWorld, Jive&#8217;s first customer conference here in San Francisco, and so far it has been an exciting mixture of my current role at Jive and my past role at Forrester. Yesterday I had the pleasure of joining Jive&#8217;s Executive Advisory Board meetings and ran into several customers who had [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-594" style="border: 0pt none; margin: 10px; float: left" title="JiveWorld Logo" src="http://blog.strategicheading.com/wp-content/uploads/2009/10/JiveWorld-Logo.jpg" alt="JiveWorld Logo" width="304" height="147" />Today is the second day of <a href="http://www.jivesoftware.com/jiveworld">JiveWorld</a>, Jive&#8217;s first customer conference here in San Francisco, and so far it has been an exciting mixture of my current role at Jive and my past role at Forrester. Yesterday I had the pleasure of joining Jive&#8217;s Executive Advisory Board meetings and ran into several customers who had followed my work at Forrester. That evening I bumped in to a pair of attendees from a Forrester client I had consulted for this past summer, and I also got the chance to catch up with the always insightful <a href="http://itsinsider.com/2009/10/27/jive-keepin-it-real/">Susan Scrupski</a>.</p>
<p>The best though was attending a presentation from Forrester&#8217;s <a href="http://www.jivesoftware.com/jiveworld/speakers">Corey Matthews</a>, the firm&#8217;s top Web Marketing Manager, who was presenting some of the results from Forrester&#8217;s own use of Jive SBS for its Forrester Leadership Board offerings. Shortly before his session Corey and I chatted a bit about Forrester and Jive, at which point Corey said something that really struck me: &#8220;You are now like the 10th person at Jive I know on a first name basis.&#8221;</p>
<p>I stopped for a second, replayed the previous 24 hours, and suddenly realized that nearly every interaction between a Jiver and a customer started with the Jiver greeting the customer by name. Yesterday: &#8220;Hey Jim, we&#8217;re getting that code ready for you later this week, I think you&#8217;ll be really happy.&#8221; Lunch today: &#8220;Jennifer, how is your rollout strategy progressing?&#8221; Hallway: &#8220;Mike! Its great to see you, how are you enjoying the conference?&#8221; You&#8217;ll have to trust me when I say this interaction is completely genuine too. Frankly the conference badges are microscopic &#8212; you couldn&#8217;t fake it if you tried!</p>
<p>I&#8217;ve been at Jive for about a month now and of all the wonderful things I&#8217;ve seen this is the most amazing to me. I promised myself I wouldn&#8217;t breathlessly blog about how great Jive is, but this post will have to be the exception; it&#8217;s too hard not to share the excitement of working for a company that truly cares about its customers. Though on the flip side, I&#8217;m horrible with names . . .</p>
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